Advertising Deadlines

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DISPLAY ADVERTISINGDeadline for Booking and Material, Proof RequiredDeadline for Booking and Material, No Proof RequiredDeadline for Proof CorrectionsDeadline for Digital Ready Ads
Monday12 noon Wednesday12 noon Thursday2:00 pm Friday4:00 pm Friday
Tuesday12 noon Thursday12 noon Friday2:00 pm Friday4:00 pm Monday
Wednesday12 noon Friday12 noon Monday2:00 pm Friday4:00 pm Tuesday
Thursday12 noon Monday12 noon Tuesday2:00 pm Wednesday4:00 pm Wednesday
Neighbours12 noon Wed. (1 week prior)5:00 Wed. (1 week prior)12 noon Fri. (1 week prior)4:00 pm Fri. (1 week prior)
Friday12 noon Tuesday12 noon Wednesday2:00 pm Thursday4:00 pm Thursday
Driving5:00 pm Tuesday5:00 pm Tuesday2:00 pm Wednesday4:00 pm Wednesday
Classified Display5:00 pm Tuesday5:00 pm Tuesday2:00 pm Wednesday4:00 pm Wednesday
TV Times12 noon Fri. (2 weeks prior)5:00 pm Tues. (10 days prior)12 noon Fri. (1 week prior)4:00 pm Fri. (1 week prior)
Swerve5:00 pm Wed. (1 week prior)5:00 pm Wed. (1 week prior)12 noon Monday4:00 pm Monday
Saturday12 noon Wednesday12 noon Thursday2:00 pm Friday4:00 pm Friday
New Condos11:30 am Tuesday11:30 am Tuesday2:00 pm Wednesday4:00 pm Wednesday
Rec & Investment Properties11:30 am Tuesday11:30 am Tuesday2:00 pm Wednesday4:00 pm Wednesday
Travel11:30 am Tuesday11:30 am Tuesday2:00 pm Wednesday4:00 pm Wednesday
Working12 noon Wednesday12 noon Wednesday2:00 pm Thursday4:00 pm Thursday
New Homes11:30 am Wednesday11:30 am Wednesday2:00 pm Thursday4:00 pm Thursday
Life at Home12 noon Wednesday12 noon Thursday2:00 pm Friday4:00 pm Friday
Classified Display5:00 pm Tuesday5:00 pm Tuesday2:00 pm Wednesday4:00 pm Wednesday
Sunday12 noon Wednesday12 noon Thursday2:00 pm Friday4:00 pm Friday
Books & Arts12 noon Wednesday12 noon Thursday2:00 pm Friday4:00 pm Friday
Colour Comics12 noon Fri. (2 weeks prior)12 noon Fri. (2 weeks prior)12 noon Fri. (1 week prior)4:00 pm Fri. (1 week prior)
  • Deadlines are for booking and cancelling ads.
  • 
Advanced deadlines are in effect prior to all statutory holidays.

  • Advanced deadlines for sections that are pre-run are indicated under the publication day.
  • 
Faxed and e-mailed copy must be received one hour prior to the deadline indicated.

Digital Ready Ads
Must be correct cropped size with no content changes required.

Proof Required Deadline
This is the booking deadline and material deadline for all ads that require a client proof, regardless if they are set by Herald staff or delivered electronically. Sales proof deadlines are the same as client proof deadlines.
No Proof Required Deadline
This is the booking deadline and material deadline for ads that do not require a client proof. This includes ads to be set by Herald staff and external digital ads that require modification.


CLASSIFIED LINERS

Publication Date Deadline
Monday 2:30 pm Saturday
Tuesday 2:30 pm Monday
Wednesday 2:30 pm Tuesday
Thursday 2:30 pm Wednesday
Exception: Neighbours Classified

2:30 pm Saturday
Friday 2:30 pm Thursday
Exception: Driving / Automotive

2:30 pm Wednesday
Saturday 2:30 pm Thursday
Sunday 2:30 pm Saturday
  • Faxed and e-mailed copy must be received one hour prior to the deadline indicated.

Gatefolds & Section wraps
Minimum eight weeks booking deadline prior to publication date for gatefolds and section wraps.

Business Profiles
Minimum ten business days booking deadline prior to publication.

Herald & Flyer force inserts
Booking deadline is a minimum of two weeks prior to distribution date. Material deadline is five business days before distribution but no more than ten business days due to limited storage space.

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