Advertising Deadlines
| DISPLAY ADVERTISING | Deadline for Booking and Material, Proof Required | Deadline for Booking and Material, No Proof Required | Deadline for Proof Corrections | Deadline for Digital Ready Ads |
|---|---|---|---|---|
| Monday | 12 noon Wednesday | 12 noon Thursday | 2:00 pm Friday | 4:00 pm Friday |
| Tuesday | 12 noon Thursday | 12 noon Friday | 2:00 pm Friday | 4:00 pm Monday |
| Wednesday | 12 noon Friday | 12 noon Monday | 2:00 pm Friday | 4:00 pm Tuesday |
| Thursday | 12 noon Monday | 12 noon Tuesday | 2:00 pm Wednesday | 4:00 pm Wednesday |
| Neighbours | 12 noon Wed. (1 week prior) | 5:00 Wed. (1 week prior) | 12 noon Fri. (1 week prior) | 4:00 pm Fri. (1 week prior) |
| Friday | 12 noon Tuesday | 12 noon Wednesday | 2:00 pm Thursday | 4:00 pm Thursday |
| Driving | 5:00 pm Tuesday | 5:00 pm Tuesday | 2:00 pm Wednesday | 4:00 pm Wednesday |
| Classified Display | 5:00 pm Tuesday | 5:00 pm Tuesday | 2:00 pm Wednesday | 4:00 pm Wednesday |
| TV Times | 12 noon Fri. (2 weeks prior) | 5:00 pm Tues. (10 days prior) | 12 noon Fri. (1 week prior) | 4:00 pm Fri. (1 week prior) |
| Swerve | 5:00 pm Wed. (1 week prior) | 5:00 pm Wed. (1 week prior) | 12 noon Monday | 4:00 pm Monday |
| Saturday | 12 noon Wednesday | 12 noon Thursday | 2:00 pm Friday | 4:00 pm Friday |
| New Condos | 11:30 am Tuesday | 11:30 am Tuesday | 2:00 pm Wednesday | 4:00 pm Wednesday |
| Rec & Investment Properties | 11:30 am Tuesday | 11:30 am Tuesday | 2:00 pm Wednesday | 4:00 pm Wednesday |
| Travel | 11:30 am Tuesday | 11:30 am Tuesday | 2:00 pm Wednesday | 4:00 pm Wednesday |
| Working | 12 noon Wednesday | 12 noon Wednesday | 2:00 pm Thursday | 4:00 pm Thursday |
| New Homes | 11:30 am Wednesday | 11:30 am Wednesday | 2:00 pm Thursday | 4:00 pm Thursday |
| Life at Home | 12 noon Wednesday | 12 noon Thursday | 2:00 pm Friday | 4:00 pm Friday |
| Classified Display | 5:00 pm Tuesday | 5:00 pm Tuesday | 2:00 pm Wednesday | 4:00 pm Wednesday |
| Sunday | 12 noon Wednesday | 12 noon Thursday | 2:00 pm Friday | 4:00 pm Friday |
| Books & Arts | 12 noon Wednesday | 12 noon Thursday | 2:00 pm Friday | 4:00 pm Friday |
| Colour Comics | 12 noon Fri. (2 weeks prior) | 12 noon Fri. (2 weeks prior) | 12 noon Fri. (1 week prior) | 4:00 pm Fri. (1 week prior) |
- Deadlines are for booking and cancelling ads.
- Advanced deadlines are in effect prior to all statutory holidays.
- Advanced deadlines for sections that are pre-run are indicated under the publication day.
- Faxed and e-mailed copy must be received one hour prior to the deadline indicated.
Digital Ready Ads
Must be correct cropped size with no content changes required.
Proof Required Deadline
This is the booking deadline and material deadline for all ads that require a client proof, regardless if they are set by Herald staff or delivered electronically. Sales proof deadlines are the same as client proof deadlines.
No Proof Required Deadline
This is the booking deadline and material deadline for ads that do not require a client proof. This includes ads to be set by Herald staff and external digital ads that require modification.
This is the booking deadline and material deadline for all ads that require a client proof, regardless if they are set by Herald staff or delivered electronically. Sales proof deadlines are the same as client proof deadlines.
No Proof Required Deadline
This is the booking deadline and material deadline for ads that do not require a client proof. This includes ads to be set by Herald staff and external digital ads that require modification.
CLASSIFIED LINERS
| Publication Date | Deadline |
| Monday | 2:30 pm Saturday |
| Tuesday | 2:30 pm Monday |
| Wednesday | 2:30 pm Tuesday |
| Thursday | 2:30 pm Wednesday |
Exception: Neighbours Classified |
2:30 pm Saturday |
| Friday | 2:30 pm Thursday |
Exception: Driving / Automotive |
2:30 pm Wednesday |
| Saturday | 2:30 pm Thursday |
| Sunday | 2:30 pm Saturday |
- Faxed and e-mailed copy must be received one hour prior to the deadline indicated.
Gatefolds & Section wraps
Minimum eight weeks booking deadline prior to publication date for gatefolds and section wraps.
Business Profiles
Minimum ten business days booking deadline prior to publication.
Herald & Flyer force inserts
Booking deadline is a minimum of two weeks prior to distribution date. Material deadline is five business days before distribution but no more than ten business days due to limited storage space.
