Advertising Deadlines
| DISPLAY ADVERTISING | Deadline for Booking | Deadline for Material | Deadline for Proof Corrections | Deadline for Digital Ready Ads |
|---|---|---|---|---|
| Monday | 12 noon Wednesday | 12 noon Thursday | 11:00 am Friday | 12 noon Friday |
| Tuesday | 12 noon Thursday | 12 noon Friday | 11:00 am Friday | 12 noon Monday |
| Wednesday | 12 noon Friday | 12 noon Monday | 11:00 am Friday | 12 noon Tuesday |
| Thursday | 12 noon Monday | 12 noon Tuesday | 11:00 am Wednesday | 12 noon Wednesday |
| Neighbours | 12 noon Wed. (1 week prior) | 5:00 Wed. (1 week prior) | 11:00 am Fri. (1 week prior) | 12 noon Fri. (1 week prior) |
| Friday | 12 noon Tuesday | 12 noon Wednesday | 11:00 am Thursday | 12 noon Thursday |
| Driving | 5:00 pm Tuesday | 5:00 pm Tuesday | 11:00 am Wednesday | 12 noon Wednesday |
| Classified Display | 5:00 pm Tuesday | 5:00 pm Tuesday | 11:00 am Wednesday | 12 noon Wednesday |
| TV Times | 12 noon Tue. (2½ weeks prior) | 12 noon Tues. (2½ weeks prior) | 12 noon Wed. (2½ weeks prior) | 12 noon Wed. (2½ weeks prior) |
| Swerve | 5:00 pm Wed. (1 week prior) | 5:00 pm Wed. (1 week prior) | 11:00 am Monday | 12 noon Monday |
| Saturday | 12 noon Wednesday | 12 noon Thursday | 11:00 am Friday | 12 noon Friday |
| New Condos | 11:30 am Tuesday | 11:30 am Tuesday | 11:00 am Wednesday | 12 noon Wednesday |
| Rec & Investment Properties | 11:30 am Tuesday | 11:30 am Tuesday | 11:00 am Wednesday | 12 noon Wednesday |
| Weekend Life | 11:30 am Tuesday | 11:30 am Tuesday | 11:00 am Wednesday | 12 noon Wednesday |
| New Homes | 11:30 am Wednesday | 11:30 am Wednesday | 11:00 am Thursday | 12 noon Thursday |
| Travel | 11:30 am Wednesday | 11:30 am Wednesday | 11:00 am Thursday | 12 noon Thursday |
- Deadlines are for booking and cancelling ads.
- Advanced deadlines are in effect prior to all statutory holidays.
- Advanced deadlines for sections that are pre-run are indicated under the publication day.
- Faxed and e-mailed copy must be received one hour prior to the deadline indicated.
Booking Deadline
This is the booking deadline for all ads.
Material Deadline
This is the material deadline for all ads. This includes ads created/designed by the Calgary Herald and external digital ads that require modification.
Digital Ready Ads
Must be correct cropped size with no content changes or modifications required.
This is the booking deadline for all ads.
Material Deadline
This is the material deadline for all ads. This includes ads created/designed by the Calgary Herald and external digital ads that require modification.
Digital Ready Ads
Must be correct cropped size with no content changes or modifications required.
CLASSIFIED LINERS
| Publication Date | Deadline |
| Monday | 2:30 pm Saturday |
| Tuesday | 2:30 pm Monday |
| Wednesday | 2:30 pm Tuesday |
| Thursday | 2:30 pm Wednesday |
Exception: Neighbours Classified |
2:30 pm Saturday |
| Friday | 2:30 pm Thursday |
Exception: Driving / Automotive |
2:30 pm Wednesday |
| Saturday | 2:30 pm Friday |
- Faxed and e-mailed copy must be received one hour prior to the deadline indicated.
Gatefolds & Section wraps
Minimum eight weeks booking deadline prior to publication date for gatefolds and section wraps.
Business Profiles
Minimum ten business days booking deadline prior to publication.
Herald & Flyer force inserts
Booking deadline is a minimum of two weeks prior to distribution date. Material deadline is five business days before distribution but no more than ten business days due to limited storage space.
