The Calgary Herald is fully set up to receive your electronic ads, whether you send your files via the Internet or on disc. You can send your files from either Macintosh or PC platforms. Please follow this list of procedures when transmitting your files electronically.
Submitting PDF Files
When creating the pdf file, certian software programs like Adobe InDesign and Quark Xpress will allow you to set an export standard. The one that is recommended is the PDF/X-1a:2001 standard.
Bleed Ad Material
The Herald produces a number of publications that offer advertisement space designated to bleed. Unlike normal ad space whose requirements display and print the entire “Image Area”, bleed ad space must account for “Image Area”, “Trim Area” and “Bleed Area”. If you are not familiar with these terms, please contact your Sales Team for details to help ensure you provide properly laid out and sized material.
SPECS AND RESOLUTION
- 24 microns Stochastic (this equates to about a 150 screen)
- Minimum highlight dot 2%
- Preferred resolution 300 dpi
RECOMMENDED COLOUR SPACE SETTINGS:
- RGB (camera/monitor) should be set to sRGB IEC61966-2.1
- CMYK should be set to U.S. Web Coated (SWOP) v2
The Calgary Herald is equipped to receive Postscript-compatible files in the following software packages:
- Adobe InDesign CS5.5
- Adobe Illustrator CS5.1
- Adobe Photoshop CS5.1
DOCUMENTS THAT ARE NOT SUPPORTED
- NO Word processing documents (.doc, .wps)
- NO Powerpoint (.ppt) documents as ad or graphic files
- NO Claris Works files
- NO MS Publisher files
We have the ability to decompress files using the following software:
- Stuffit Expander (Mac)
- WinZip (PC)
AD DELIVERY VIA DISC – CD Rom or DVD
Use “addrop” to upload your electronic files.
Totally secure, one-way access
PDF proofs provided