Hers
Calgary’s premier women’s magazine
Hers was created for Calgary women to appeal to their unique approach to fashion, beauty and all the important lifestyle essentials in our city. HERS offers our readers a distinct focus on Calgary fashion, beauty, health and relationships. Adding HERS to your marketing mix will help you reach a key female demographic in Calgary.
To see the current issue of Hers Magazine click here.
Marketing to Calgary Women
The Calgary Herald reaches 68% of women with the most disposable income. The distribution of HERS magazine leverages our unique and preferential relationship with women in the city of Calgary.
Hers distribution
Hers reaches females with a house-hold income of 100K and greater. Our detailed knowledge of our subscriber base helps you pinpoint and deliver your message in hers to the following communities: T2J, T2S, T2T, T2V T2X, T2Y, T2Z, T3A, T3G, T3H, T3L, T3M, T3R and T3Z. Copies are also sent to subscribers in Chestermere, Bearspaw Heritage Point and Springbank.
3,500 copies are distributed in prime urban locations
TOTAL DISTRIBUTION: 50,000 COPIES
Display ad sizes and rates
REGULAR RATES (15% discount applies for 4x insertions)
| Ad Unit | Trim Size | Full Bleed | Image Area | Cost | |
|---|---|---|---|---|---|
 | Double full page | 18" x 10 7/8" | Build Size 18 1/2" x 11 3/8" | 17 1/4" x 10 1/8" | $6,000 |
 | Double half page | 18" x 5 3/8" | Build Size 18 1/2" x 5 7/8" | 17 1/4" x 5" | $4,000 |
 | Full Page 80 lb. gloss | 9" x 10 7/8" | Build Size 9 1/2" x 11 3/8" | 8 1/4" x 10 1/8" | $3,695 |
| Full Page 60 lb. gloss | 9" x 10 7/8" | Build Size 9 1/2" x 11 3/8" | 8 1/4" x 10 1/8" | $3,295 |
 | 2/3 page | n/a | n/a | 5 1/2" x 10 1/8" | $2,895 |
 | 1/2 page Horizontal | n/a | n/a | 8 1/4" x 5" | $2,000 |
 | 1/2 page Vertical | n/a | n/a | 4 1/8" x 10 1/8" | $2,000 |
| 1/3 page Horizontal | n/a | n/a | 8 1/4" x 2 3/4" | $1,500 |
 | 1/3 page Vertical | n/a | n/a | 2 3/4" x 10 1/8" | $1,500 |
Premium positions Available
Full page only, on 80lb. gloss
• outside back cover
• inside front cover
• inside back cover
• page 3 and page adjacent to masthead
$3,950
*15% discount for 4x insertions!
Schedule & editorial calendar – 2011/2012
| Issue | Booking | Material | Publication |
|---|---|---|---|
| winter 2011 | October 26, 2011 | October 28 2011 | December 3, 2011 |
| spring 2012 | March 12, 2012 | March 14, 2012 | April 14, 2012 |
| summer 2012 | May 22, 2012 | May 24, 2012 | June 23, 2012 |
| fall 2012 | August 13, 2012 | August 15, 2012 | September 15, 2012 |
| winter 2012 | October 29, 2012 | October 31, 2012 | December 1, 2012 |
Digital www.calgaryherald.com/hers
All of our premium ad sizes include leaderboard impressions on calgaryherald.com that direct a local and engaged audience to your website.
| double page | 60,000 ROS (run of site) leaderboards |
| double ½ page | 40,000 ROS (run of site) leaderboards |
| full page | 30,000 ROS (run of site) leaderboards |
Exclusive opportunity – online sponsorship
3 advertisers will have the opportunity to own the Hers pages on calgaryherald.com. The sponsorships offer our advertisers a chance to share all of the Hers traffic on a 1/3 rotational basis. The package includes the following:
- 1/3 SOV (share of voice) on calgaryherald.com/hers including leaderboard and big box style ads
- 30,000 ROS (run of site) leaderboards on calgaryherald.com
- 1/3 SOV (share of voice) of the HERS newsletter distributed each weekday to loyal subscribers (includes leaderboard and big box ads)
price: $1,000/per month
Specifications
magazine: initial 8 and final 8 pages are printed on 80 pound gloss text stock; inside pages are printed on 60 pound gloss text stock; saddle-stitched & trimmed
pages: finished page size is 9” wide x 10 7/8” deep
Contact information
To be a part of Hers, contact your Calgary Herald account representative or call James Green at 403-235-7212 or jagreen@calgaryherald.com
