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September 2012 – August 2013

Calgary’s premier women’s magazine

Hers was created for Calgary women to appeal to their unique approach to fashion, beauty and all the important lifestyle essentials in our city. HERS offers our readers a distinct focus on Calgary fashion, beauty, health and relationships. Adding HERS to your marketing mix will help you reach a key female demographic in Calgary.
To see the current issue of Hers Magazine click here.

Marketing to Calgary Women

The Calgary Herald reaches 68% of women with the most disposable income. The distribution of HERS magazine leverages our unique and preferential relationship with women in the city of Calgary.

Reach of Calgary Herald Women by HH income

Hers distribution

Hers reaches females with a house-hold income of 100K and greater.  Our detailed knowledge of our subscriber base helps you pinpoint and deliver your message in hers to the following communities: T2J, T2S, T2T, T2V T2X, T2Y, T2Z, T3A, T3G, T3H, T3L, T3M, T3R and T3Z.  Copies are also sent to subscribers in Chestermere, Bearspaw Heritage Point and Springbank.

3,500 copies are distributed in prime urban locations


Display ad sizes and rates

REGULAR RATES (15% discount applies for 4x insertions)

Ad UnitTrim SizeFull BleedImage AreaCost
Double full page18" x 10 7/8"Build Size 18 1/2" x 11 3/8"17 1/4" x 10 1/8"$6,000
Double half page18" x 5 3/8"Build Size 18 1/2" x 5 7/8"17 1/4" x 5"$4,000
Full Page 80 lb. gloss9" x 10 7/8"Build Size 9 1/2" x 11 3/8"8 1/4" x 10 1/8"$3,695
Full Page 60 lb. gloss9" x 10 7/8"Build Size 9 1/2" x 11 3/8"8 1/4" x 10 1/8"$3,295
2/3 pagen/an/a5 1/2" x 10 1/8"$2,895
1/2 page Horizontaln/an/a8 1/4" x 5"$2,000
1/2 page Verticaln/an/a4 1/8" x 10 1/8"$2,000
1/3 page Horizontaln/an/a8 1/4" x 2 3/4"$1,500
1/3 page Verticaln/an/a2 3/4" x 10 1/8"$1,500

Premium positions Available

Full page only, on 80lb. gloss
• outside back cover
• inside front cover
• inside back cover
• page 3 and page adjacent to masthead
*15% discount for 4x insertions!


Schedule & editorial calendar – 2012

August 13, 2012August 15, 2012September 15, 2012
October 29, 2012October 31, 2012December 1, 2012

Digital www.calgaryherald.com/hers

All of our premium ad sizes include leaderboard impressions on calgaryherald.com that direct a local and engaged audience to your website.


double page 60,000 ROS (run of site) leaderboards
double ½ page 40,000 ROS (run of site) leaderboards
full page 30,000 ROS (run of site) leaderboards




Exclusive opportunity – online sponsorship

3 advertisers will have the opportunity to own the Hers pages on calgaryherald.com.  The sponsorships offer our advertisers a chance to share all of the Hers traffic on a 1/3 rotational basis.  The package includes the following:

  1. 1/3 SOV (share of voice) on calgaryherald.com/hers including leaderboard and big box style ads
  2. 30,000 ROS (run of site) leaderboards on calgaryherald.com
  3. 1/3 SOV (share of voice) of the HERS newsletter distributed each weekday to loyal subscribers (includes leaderboard and big box ads)

price: $1,000/per month


magazine: initial 8 and final 8 pages are printed on 80 pound gloss text stock;

inside pages are printed on 60 pound gloss text stock; saddle-stitched & trimmed

pages: finished page size is 9” wide x 10 7/8” deep

Contact information

To be a part of Hers, contact your Calgary Herald account representative or call Laura Linnell at 403-235-7214 or llinnell@calgaryherald.com