Insert Distribution Rates

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September 2013 – August 2014

Quantity Per Fiscal YearWednesday,Thursday, Friday and Saturday Rate ($/M)
25M - 500M$85
500M - 1,000M76
1,000M - 3,000M72

  • Insert rates are cost per thousand based on quantity delivered between September and August.
  • Metro expanded and country insert distribution – add $7/M.
  • Rates apply to inserts weighing 100 grams or less each. Inserts weighing over 100 grams each by quotation only (sample required).
  • Pre-printed insert packages containing two or more different-sized insert pieces from the same advertiser will be surcharged 50%.
  • Multiple brand packages (nested inserts) consisting of two or more different brands will be surcharged 50% for each additional brand.
  • Brokered Space Inserts – inserts which contain advertising from a third party who has a history of dealing directly with Calgary Herald may be considered for distribution pending review of a sample. Minimum distribution charge for Brokered Space Inserts is $175/M. These products must be quoted on an individual basis.

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