Insert Distribution Rates

Print This Page

September 2013 – August 2014

Quantity Per Fiscal YearWednesday,Thursday, Friday and Saturday Rate ($/M)
25M - 500M$85
500M - 1,000M76
1,000M - 3,000M72
>3,000M68

  • Insert rates are cost per thousand based on quantity delivered between September and August.
  • Metro expanded and country insert distribution – add $7/M.
  • Rates apply to inserts weighing 100 grams or less each. Inserts weighing over 100 grams each by quotation only (sample required).
  • Pre-printed insert packages containing two or more different-sized insert pieces from the same advertiser will be surcharged 50%.
  • Multiple brand packages (nested inserts) consisting of two or more different brands will be surcharged 50% for each additional brand.
  • Brokered Space Inserts – inserts which contain advertising from a third party who has a history of dealing directly with Calgary Herald may be considered for distribution pending review of a sample. Minimum distribution charge for Brokered Space Inserts is $175/M. These products must be quoted on an individual basis.


Effective online advertising is essential to reach new consumers and optimize your advertising dollars.

 
 

You can now reach new consumers through FlyerCity.ca’s distribution network targeting over 5 million unique monthly visitors.

Postmedia has partnered with Wishabi, the leader in next-generation flyers to bring you the same technology platform that powers national retailers such as Walmart, Rona and Sears. With Wishabi’s technology you will now have access to a digital flyer solution that captures the best of the online and offline experience, seamlessly.

With Postmedia’s FlyerCity.ca you will:

  • Gain Targeted Digital Flyer Distribution – Expand your reach and geo-target your consumers on a pay-per-engagement basis through FlyerCity.ca’s distribution network.
  • Get Complementary Digital Flyer Services – Keep your users engaged and shape purchase decisions with Wishabi’s interactive digital flyer platform.
  • Automate your Digital Flyer Strategy – Starting with your print PDF’s, Wishabi will automatically create your digital flyer experience for the web, mobile and Facebook.

Contact your sales representative today to join North America’s leading retailers on Wishabi’s next-generation digital flyer platform.

Share