Calgaryherald.com Rates
September 2012 – August 2013
(to view mobile rates click here)
| STANDARD POSITIONS Effective September 1, 2012 | ||||
| SECTION, CHANNEL, BEHAVIOURAL & CONTEXTUAL TARGETING | Net CPM | FORMAT | PIXEL SIZE | FILE SIZE |
| ie. calgaryherald.com - News, Business, Sports, Entertainment, etc. or Postmedia Channel - Life, Health, Technology, Travel, Jobs, Cars, Homes, etc. or Behavioural Targeting (inquire within for targets) | ||||
| Impulse (3:1 Rectangle) | $5.00 | GIF, JPG, FLASH | 300 X 100 | 80K |
| Leaderboard | $18.00 | GIF, JPG, FLASH | 728 X 90 | 80K |
| Expandable Leaderboard | $22.50 | GIF, JPG, FLASH | 728 X 90 / 728 X 360 | 80K, 500K |
| Leaderboard Into Lights-Out | $22.50 | GIF, JPG, FLASH | 728 X 90 / 700 X 500 | 80K, 500K |
| Leaderboard Into Sidekick | $22.50 | GIF, JPG, FLASH | 728 X 90 / 850 X 700 | 80K, 100K |
| Big Box (Medium Rectangle) | $22.50 | GIF, JPG, FLASH | 300 X 250 | 80K |
| Expandable Big Box | $28.13 | GIF, JPG, FLASH | 300 X 250 / 600 X 250 | 80K, 500K |
| Big Box Into Lights-Out | $28.13 | GIF, JPG, FLASH | 300 X 250 / 700 X 500 | 80K, 500K |
| Big Box Into Sidekick | $28.13 | GIF, JPG, FLASH | 300 X 250 / 850 X 700 | 80K, 100K |
| Tall Block (Half Page Ad) | $27.00 | GIF, JPG, FLASH | 300 X 600 | 80K |
| Expandable Tall Block | $33.75 | GIF, JPG, FLASH | 300 X 600 / 600 X 600 | 80K, 500K |
| Tall Block Into Lights-Out | $33.75 | GIF, JPG, FLASH | 300 X 600 / 700 X 500 | 80K, 500K |
| Tall Block Into Sidekick | $33.75 | GIF, JPG, FLASH | 300 X 600 / 850 X 700 | 80K, 100K |
| Filmstrip | $33.75 | GIF, JPG, FLASH | 300 X 600 | |
| Peel Back | $22.50 | GIF, JPG, FLASH | 125 X 125 / 500 X 500 | 80K, 500K |
| Catfish | $36.00 | GIF, JPG, FLASH | 960 X 80 | 80K |
| Top Layer (Voken) | $45.00 | GIF, JPG, FLASH | 500 X 500 | 80K |
| Top Layer Into Leaderboard | $50.00 | GIF, JPG, FLASH | 960 X 500 / 728 X 90 | 500K, 80K |
| Top Layer Into Big Box | $51.25 | GIF, JPG, FLASH | 960 X 500 / 300 X 250 | 500K, 80K |
| Video Pre-Roll - :07 Seconds (does not include companion) | $27.00 | GIF, JPG, FLASH MPG, AVI, MOV | 320 X 90 | 2.2MB |
| Video Pre-Roll - :15 Seconds (does not include companion) | $40.50 | GIF, JPG, FLASH MPG, AVI, MOV | 320 X 90 | 2.2MB |
| ROS (Site Specific, Not Section Specific) | Net CPM | FORMAT | PIXEL SIZE | FILE SIZE |
| ROS (Run Of Site) - calgaryherald.com or nationalpost.com or canada.com, etc. | ||||
| ROP (Run Of Publishing) - All 9 Postmedia Network Inc. metro newspapers plus nationalpost.com and financialpost.com | ||||
| Impulse (3:1 Rectangle) | $3.75 | GIF, JPG, FLASH | 300 X 100 | 80K |
| Leaderboard | $13.50 | GIF, JPG, FLASH | 728 X 90 | 80K |
| Expandable Leaderboard | $16.88 | GIF, JPG, FLASH | 728 X 90 / 728 X 360 | 80K, 500K |
| Leaderboard Into Lights-Out | $16.88 | GIF, JPG, FLASH | 728 X 90 / 700 X 500 | 80K, 500K |
| Leaderboard Into Sidekick | $16.88 | GIF, JPG, FLASH | 728 X 90 / 850 X 700 | 80K, 100K |
| Big Box (Medium Rectangle) | $16.88 | GIF, JPG, FLASH | 300 X 250 | 80K |
| Expandable Big Box | $21.09 | GIF, JPG, FLASH | 300 X 250 / 600 X 250 | 80K, 500K |
| Big Box Into Lights-Out | $21.09 | GIF, JPG, FLASH | 300 X 250 / 700 X 500 | 80K, 500K |
| Big Box Into Sidekick | $21.09 | GIF, JPG, FLASH | 300 X 250 / 850 X 700 | 80K, 100K |
| Tall Block (Half Page Ad) | $20.25 | GIF, JPG, FLASH | 300 X 600 | 80K |
| Expandable Tall Block | $25.31 | GIF, JPG, FLASH | 300 X 600 / 600 X 600 | 80K, 500K |
| Tall Block Into Lights-Out | $25.31 | GIF, JPG, FLASH | 300 X 600 / 700 X 500 | 80K, 500K |
| Tall Block Into Sidekick | $25.31 | GIF, JPG, FLASH | 300 X 600 / 850 X 700 | 80K, 100K |
| Filmstrip | $25.31 | GIF, JPG, FLASH | 300 X 600 | |
| Peel Back | $16.88 | GIF, JPG, FLASH | 125 X 125 / 500 X 500 | 80K, 500K |
| Catfish | $27.00 | GIF, JPG, FLASH | 960 X 80 | 80K |
| Top Layer (Voken) | $33.75 | GIF, JPG, FLASH | 500 X 500 | 80K |
| Top Layer Into Leaderboard | $37.50 | GIF, JPG, FLASH | 960 X 500 / 728 X 90 | 500K, 80K |
| Top Layer Into Big Box (Medium Rectangle) | $38.44 | GIF, JPG, FLASH | 960 X 500 / 300 X 250 | 500K, 80K |
| Video Pre-Roll - :07 Seconds (does not include companion) | $20.25 | GIF, JPG, FLASH MPG, AVI, MOV | 320 X 90 | 2.2MB |
| Video Pre-Roll - :15 Seconds (does not include companion) | $30.38 | GIF, JPG, FLASH MPG, AVI, MOV | 320 X 90 | 2.2MB |
| RON (Not Site Specific, Not Section Specific) | Net CPM | FORMAT | PIXEL SIZE | FILE SIZE |
| RON (Run Of Network) - All Postmedia Network Inc.-owned publishing sites plus partner sites (ie. BusinessInsider.com, GasBuddy.com, ClubZone.com, etc.) | ||||
| Leaderboard | $5.00 | GIF, JPG, FLASH | 728 X 90 | 80K |
| Big Box (Medium Rectangle) | $6.25 | GIF, JPG, FLASH | 300 X 250 | 80K |
| NON-STANDARD POSITIONS (Please inquire within regarding availabilities) | ||||
| Net CPM | FORMAT | PIXEL SIZE | FILE SIZE | |
| Most Popular News Widget Sponsorship | $2.00 | GIF, JPG | 135 X 42 | 40K |
| Story Tools Sponsorship | $2.00 | GIF, JPG | 135 X 42 | 40K |
| Jobs Tile (logo and text link - 36 character maximum including spaces) | $2.00 | GIF, JPG | 100 X 40 | 10K |
| Cars Tile (logo and text link - 36 character maximum including spaces) | $2.00 | GIF, JPG | 100 X 40 | 10K |
| Homes Tile (logo and text link - 36 character maximum including spaces) | $2.00 | GIF, JPG | 100 X 40 | 10K |
| Advertorial (includes teaser, editorial page and standard ad units on editorial page) | $25.00 | GIF, JPG | N/A | N/A |
| Wallpaper | $45.00 | GIF, JPG | 160 X 430 (x2) | 80K |
| Windowshade (Pushdown) | $51.25 | GIF, JPG | 960 X 86 / 960 X 430 | 80K, 500K |
| Transitional | $60.00 | GIF, JPG, FLASH | 640 X 480 | 80K |
| SPONSORSHIPS (SECTION, BREAKING NEWS ALERT, WEATHER WIDGET, etc.) / TAKEOVERS / ROADBLOCKS / CONTENT MODULES / CONTESTS | ||||
| Custom Pricing Available Upon Request | ||||
