Calgaryherald.com Rates

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September 2012 – August 2013
(to view mobile rates click here)

STANDARD POSITIONS Effective September 1, 2012
SECTION, CHANNEL, BEHAVIOURAL & CONTEXTUAL TARGETINGNet CPMFORMATPIXEL SIZEFILE SIZE
ie. calgaryherald.com - News, Business, Sports, Entertainment, etc. or Postmedia Channel - Life, Health, Technology, Travel, Jobs, Cars, Homes, etc. or Behavioural Targeting (inquire within for targets)
Impulse (3:1 Rectangle)$5.00GIF, JPG, FLASH300 X 10080K
Leaderboard$18.00GIF, JPG, FLASH728 X 9080K
   Expandable Leaderboard$22.50GIF, JPG, FLASH728 X 90 / 728 X 36080K, 500K
   Leaderboard Into Lights-Out$22.50GIF, JPG, FLASH728 X 90 / 700 X 50080K, 500K
   Leaderboard Into Sidekick$22.50GIF, JPG, FLASH728 X 90 / 850 X 70080K, 100K
Big Box (Medium Rectangle)$22.50GIF, JPG, FLASH300 X 25080K
   Expandable Big Box$28.13GIF, JPG, FLASH300 X 250 / 600 X 25080K, 500K
   Big Box Into Lights-Out$28.13GIF, JPG, FLASH300 X 250 / 700 X 50080K, 500K
   Big Box Into Sidekick$28.13GIF, JPG, FLASH300 X 250 / 850 X 70080K, 100K
Tall Block (Half Page Ad)$27.00GIF, JPG, FLASH300 X 60080K
   Expandable Tall Block   $33.75GIF, JPG, FLASH300 X 600 / 600 X 60080K, 500K
   Tall Block Into Lights-Out$33.75GIF, JPG, FLASH300 X 600 / 700 X 50080K, 500K
   Tall Block Into Sidekick$33.75GIF, JPG, FLASH300 X 600 / 850 X 70080K, 100K
Filmstrip$33.75GIF, JPG, FLASH300 X 600
Peel Back$22.50GIF, JPG, FLASH125 X 125 / 500 X 50080K, 500K
Catfish$36.00GIF, JPG, FLASH960 X 8080K
Top Layer (Voken)$45.00GIF, JPG, FLASH500 X 50080K
Top Layer Into Leaderboard$50.00GIF, JPG, FLASH960 X 500 / 728 X 90500K, 80K
Top Layer Into Big Box$51.25GIF, JPG, FLASH960 X 500 / 300 X 250500K, 80K
Video Pre-Roll - :07 Seconds (does not include companion)$27.00GIF, JPG, FLASH
MPG, AVI, MOV
320 X 902.2MB
Video Pre-Roll - :15 Seconds (does not include companion)$40.50GIF, JPG, FLASH
MPG, AVI, MOV
320 X 902.2MB
ROS (Site Specific, Not Section Specific)Net CPMFORMATPIXEL SIZEFILE SIZE
ROS (Run Of Site) - calgaryherald.com or nationalpost.com or canada.com, etc.
ROP (Run Of Publishing) - All 9 Postmedia Network Inc. metro newspapers plus nationalpost.com and financialpost.com
Impulse (3:1 Rectangle)$3.75GIF, JPG, FLASH300 X 10080K
Leaderboard$13.50GIF, JPG, FLASH728 X 9080K
   Expandable Leaderboard$16.88GIF, JPG, FLASH728 X 90 / 728 X 36080K, 500K
   Leaderboard Into Lights-Out$16.88GIF, JPG, FLASH728 X 90 / 700 X 50080K, 500K
   Leaderboard Into Sidekick$16.88GIF, JPG, FLASH728 X 90 / 850 X 70080K, 100K
Big Box (Medium Rectangle)$16.88GIF, JPG, FLASH300 X 25080K
   Expandable Big Box$21.09GIF, JPG, FLASH300 X 250 / 600 X 25080K, 500K
   Big Box Into Lights-Out$21.09GIF, JPG, FLASH300 X 250 / 700 X 50080K, 500K
   Big Box Into Sidekick$21.09GIF, JPG, FLASH300 X 250 / 850 X 70080K, 100K
Tall Block (Half Page Ad)$20.25GIF, JPG, FLASH300 X 60080K
   Expandable Tall Block$25.31GIF, JPG, FLASH300 X 600 / 600 X 60080K, 500K
   Tall Block Into Lights-Out$25.31GIF, JPG, FLASH300 X 600 / 700 X 50080K, 500K
   Tall Block Into Sidekick$25.31GIF, JPG, FLASH300 X 600 / 850 X 70080K, 100K
Filmstrip$25.31GIF, JPG, FLASH300 X 600
Peel Back$16.88GIF, JPG, FLASH125 X 125 / 500 X 50080K, 500K
Catfish$27.00GIF, JPG, FLASH960 X 8080K
Top Layer (Voken)$33.75GIF, JPG, FLASH500 X 50080K
Top Layer Into Leaderboard$37.50GIF, JPG, FLASH960 X 500 / 728 X 90500K, 80K
Top Layer Into Big Box (Medium Rectangle)$38.44GIF, JPG, FLASH960 X 500 / 300 X 250500K, 80K
Video Pre-Roll - :07 Seconds (does not include companion)$20.25GIF, JPG, FLASH
MPG, AVI, MOV
320 X 902.2MB
Video Pre-Roll - :15 Seconds (does not include companion)$30.38GIF, JPG, FLASH
MPG, AVI, MOV
320 X 902.2MB
RON (Not Site Specific, Not Section Specific)Net CPMFORMATPIXEL SIZEFILE SIZE
RON (Run Of Network) - All Postmedia Network Inc.-owned publishing sites plus partner sites (ie. BusinessInsider.com, GasBuddy.com, ClubZone.com, etc.)
Leaderboard$5.00GIF, JPG, FLASH728 X 9080K
Big Box (Medium Rectangle)$6.25GIF, JPG, FLASH300 X 25080K
NON-STANDARD POSITIONS (Please inquire within regarding availabilities)
Net CPMFORMATPIXEL SIZEFILE SIZE
Most Popular News Widget Sponsorship$2.00GIF, JPG135 X 4240K
Story Tools Sponsorship$2.00GIF, JPG135 X 4240K
Jobs Tile (logo and text link - 36 character maximum including spaces)$2.00GIF, JPG100 X 4010K
Cars Tile (logo and text link - 36 character maximum including spaces)$2.00GIF, JPG100 X 4010K
Homes Tile (logo and text link - 36 character maximum including spaces)$2.00GIF, JPG100 X 4010K
Advertorial (includes teaser, editorial page and standard ad units on editorial page)$25.00GIF, JPGN/AN/A
Wallpaper$45.00GIF, JPG160 X 430 (x2)80K
Windowshade (Pushdown)$51.25GIF, JPG960 X 86 / 960 X 43080K, 500K
Transitional$60.00GIF, JPG, FLASH640 X 48080K
SPONSORSHIPS (SECTION, BREAKING NEWS ALERT, WEATHER WIDGET, etc.) / TAKEOVERS / ROADBLOCKS / CONTENT MODULES / CONTESTS
Custom Pricing Available Upon Request
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