Product Distribution

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Choose to reach up to 360,000 homes in Calgary and surrounding rural areas or target by Forward Sortation Area (FSA – first ½ of postal code. e.g. T2L) in Calgary.   You can effectively blanket all of Calgary and surrounding rural areas or specific areas targeted to your advertising message.   Projected Distribution Numbers are updated on a quarterly basis. This ensures we capture all of the deliverable homes in our distribution areas.

Herald

Your insert can be distributed in the Calgary Herald from Wednesday through Saturday. Based on a combination of Calgary Herald page count, the number, size and stock of booked inserts and insert zoning requirements, there is a physical and mechanical limit to the number of inserts we are able to distribute on any given day. Scheduling is based on a first-come, first-served basis and is subject to availability.

Flyer Force

Your insert can be distributed via Calgary Flyer Force, a Postmedia Network Inc. company, which is a separate distribution system delivering flyers to non-Herald subscribers in Calgary and surrounding rural areas. Distribution is available on Tuesdays and Thursdays in Calgary and Friday for rural.

New development areas are systematically checked and new homes and routes are added to our distribution. These additions are added to our projections on a quarterly update basis.

Do Not Deliver requests are honoured for both urban and rural distribution. This list is rotated back into our system on an 18 month basis. This ensures that new tenants/homeowners are given the chance to receive the flyer package if the home was previously a DND.

Every route is audited at least once quarterly by Reach Canada. Up to 2,800 calls are made per month. All complaints are followed up with the Area Distributor and carrier. Follow up audits may be done to ensure all issues are resolved.

CALGARY HERALD AND CALGARY FLYER FORCE INSERT SPECIFICATIONS

  • Minimum quantity 25,000
  • Capacity for zoned inserts (i.e. less than full city distribution) is limited.
  • Maximum page size accepted – 11-3/8” x 11-1/2”
  • Minimum size accepted – 5” x 8” (8” on spine).
  • Minimum thickness – Calgary Herald – .008 of an inch.
  • Accordion folds are not acceptable
  • Prices quoted are for single advertisers only, except by prior agreement.

CONDITIONS

  • Flyers are accepted for inclusion in the Calgary Herald and distribution through Flyer Force when copy is not false or misleading, is in good taste and meets standards of acceptance that apply for all advertising in the Calgary Herald.
  • Delivery of pre‑printed material to the newspaper and Flyer Force is at the expense of the advertiser. Note that flyers destined for distribution in both the Calgary Herald and Flyer Force are to be shipped to the respective locations. Single shipments that have to be split will not be accepted.
  • Shipments of inserts must adhere to the skid and bundling prep guidelines.
  • Inserts that do not meet minimum specifications will have two options. The first option is pre-insertion into another flyer. This service is available for quantities under 25,000 pieces at an additional charge of $15 per thousand. Depending on time constraints and availability of a flyer to pre-insert into, product may need to be moved to an alternate distribution date. If the product is under-spec, but will run through our equipment (there may be multiple copies in a small percentage of papers) , there will be an additional charge of $5 per thousand. This cost is for the additional staff required to run an underspec product.
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