Display Advertising Rates
Display Rates1
| Contract | Sunday-Wednesday | Thursday | Friday | Saturday |
|---|---|---|---|---|
| Casual Rate | $6.14/line | $6.45/line | $7.37/line | $6.82/line |
| $2,500 | 5.23 | 5.49 | 6.27 | 5.80 |
| $5,000 | 4.46 | 4.68 | 5.35 | 4.95 |
| $10,000 | 4.03 | 4.23 | 4.83 | 4.47 |
| $20,000 | 3.73 | 3.92 | 4.48 | 4.14 |
| $35,000 | 3.57 | 3.75 | 4.28 | 3.96 |
| $50,000 | 3.52 | 3.69 | 4.22 | 3.90 |
| $75,000 | 3.47 | 3.65 | 4.17 | 3.86 |
| $100,000 | 3.45 | 3.63 | 4.15 | 3.83 |
| $150,000 | 3.43 | 3.61 | 4.12 | 3.81 |
| $200,000 | 3.41 | 3.58 | 4.10 | 3.79 |
| $250,000 | 3.39 | 3.56 | 4.07 | 3.77 |
| $350,000 | 3.36 | 3.53 | 4.03 | 3.73 |
| $500,000 | 3.32 | 3.49 | 3.99 | 3.69 |
| $750,000 | 3.29 | 3.45 | 3.95 | 3.65 |
| $1,000,000 | 3.26 | 3.42 | 3.91 | 3.62 |
| $1,500,000 | 3.19 | 3.35 | 3.83 | 3.54 |
| $2,000,000 | 3.10 | 3.25 | 3.71 | 3.44 |
Colour Charges
| Contract | Sunday-Wednesday | Thursday | Friday | Saturday |
|---|---|---|---|---|
| Black + 1 colour | $1,895 | $1,990 | $2,275 | $2,105 |
| Black + 2 colours | 2,845 | 2,985 | 3,410 | 3,155 |
| Black + 3 (full colour) | 3,315 | 3,480 | 3,980 | 3,680 |
Adjacency Ads2
| Contract | Sunday-Wednesday | Thursday | Friday | Saturday |
|---|---|---|---|---|
| 1-5x | $3.92/line | $4.11/line | $4.70line | $4.35/line |
| 6x plus | 3.33 | 3.49 | 3.99 | 3.69 |
Notices
| Contract | Sunday-Wednesday | Thursday | Friday | Saturday |
|---|---|---|---|---|
| Appointment Notice | ||||
| Reader-style3 | $9.86/line | $10.35/line | $11.83/line | $10.94/line |
| Standard | 6.23 | 6.54 | 7.48 | 6.92 |
| Dividend Notices | 5.66 | 5.94 | 6.79 | 6.28 |
| Legals/Tenders | 3.00 | 3.15 | 3.60 | 3.33 |
Recruitment Rates4
| Contract | Sunday-Wednesday | Thursday | Friday | Saturday |
|---|---|---|---|---|
| Recruitment Advertising | $10.18/line | $10.18/line | $10.18/line | $10.18/line |
| Classified Employment | Applicable daily contract rate plus 12% |
All rates are non-commissionable (net) except Recruitment rates.
For commissionable rates, gross up by 17.65%. Whenever Thursday or Friday is a non‑publishing day, the Thursday or Friday rates will be in effect on the day prior to the non‑publishing date respectively. Rates are subject to change without notice.
1Non-Profit and charitable rate
The non-profit and charitable line rate is the $20,000 per annum contract rate or the customer’s earned line rate, whichever is less. Not applicable to Recruitment advertising.
| 2Adjacency ads | |
| Rates include full colour, B&W same price. | |
| Refers to ad positions located on prominent full colour pages. | |
| • | Weather Page 10 x 100 (7 days per week) |
| • | TV Grid Page 10 x 70 TV Grid Banner 8 x 15 (Saturday to Thursday) |
| • | Friday Friday Movies Page 10 x 70 Friday Movies Banner 8 x 15 (Friday only) Page 10 x 70 |
3Notices
Reader-style appointment notices are bordered on two sides by editorial copy.
4Recruitment
Repeat your Saturday Recruitment ad on Wednesday at a rate of $3.63/line.
ANNUAL REVENUE CONTRACTS
Advertisers signing an annual revenue contract agree to use the revenue amount signed for within the 12 month period. Advertising revenue from all Calgary Herald products and services contributes towards the revenue contract. Annual contracts are automatically renewed at the volume rate earned over the previous 12 month period. Annual revenue contracts will be reviewed after the first six months to determine if the contract rate requires adjustment for the balance of the term.
ROP DISPLAY ADVERTISING
Display advertising is ordered by the number of columns (width) multiplied by the number of agate lines (depth). Our newspaper page measures 10 columns wide by 310 agate lines deep (written as a 10 x 310). The cost of a display ad is calculated by the number of columns multiplied by agate lines, multiplied by the appropriate line rate.
TEARSHEETS
The Calgary Herald does not provide hard copy tearsheets for billing and verification purposes. Advertising customers may register to receive electronic tearsheets by contacting your Calgary Herald advertising sales representative. Note that invoices also carry a warrant specifying the publisher’s guarantee regarding performance. Hard copy tearsheets may be ordered at a cost of $3.00 per copy. The deadlines for ordering hard copy tearsheets are the same as ad booking deadlines.
GUARANTEED POSITION CHARGES
- “A” section and City section: mandatory 15% surcharge.
- Specified page (when available): 25% surcharge.
- Specified section (other than “A” and City sections):
- 10% surcharge. All specified section requests must be accompanied by an alternative position request unless the above surcharges are applied.
- Please note that position surcharges are calculated on space only (not on colour).
PAGE A2 & A3 ADVERTISING
- PAGE A2
- Bottom of page 10×25 banner ad, B&W only. Regular rates plus 50% surcharge. Available 7 days a week.
- Other sizes available 3×50, 3×100, 4×100 or any combination to a maximum of 10×100 advertising space. B&W only. Regular rates plus 50% surcharge. Available 7 days a week.
- PAGE A3
- Bottom of page banner ad minimum 10×40 to a maximum 10×65. Full colour available Sunday through Tuesday (exception: full colour not available on Monday statutory holidays). B&W only Wednesday through Saturday. Regular rates plus 50% surcharge. Available 7 days a week.
- Other sizes available 2×45, 4×45, 3×90 or any combination to a maximum of 10×90 advertising space above the bottom of page banner ad. Full colour available Sunday through Wednesday, B&W only Thursday through Saturday. Regular rates plus 50% space surcharge. Available 7 days a week.
PAGE EXCLUSIVITY
To guarantee no other advertisements on a page requires a minimum charge of 1/2 page (1,550 lines) per page plus a 15% surcharge.
ISLAND ADVERTISING
- Stock Listings pages Tuesday through Saturday 6×75 or 6×100 black & white only at regular rates + 15% surcharge.
- Sports Listings pages available every day. 6×75 black & white only at regular rates.
- AutoFocus available Wednesday. 4×75, 4×100, 4×125 at regular rates.
DOUBLE TRUCK
Up to 2 full pages including the gutter. Booked as 21 columns x 310 lines. Minimum size of 9 columns x 100 lines with ad centered on gutter. Colour charged per page.
FLYSHEETS
2 broadsheet pages (front and back of one sheet) not connected through the gutter to the rest of the section. Available Sunday, Monday and Tuesday with either horizontal or vertical copy format. 15% surcharge required.
SKYLINE BANNER
A 10×10 ad position at the top of all section fronts. Available 7 days a week. Rates include full colour. All creative and content requires prior approval.
| A1 Skyline Banner | Inside section front Skyline | ||
|---|---|---|---|
| 1 - 5x rate | $1,000 | $1 - 5x rate | $460 |
| 6x rate | $900 | 6x rate | $415 |
| 13x plus rate | na | 13x plus rate | $370 |
A1 BIGBOX
A 4×40 ad position below the fold on A1. Available Monday through Saturday. All creative and content requires prior approval.
| A1 Bigbox | |
|---|---|
| 1-5x rate | $2,500 |
| 6x plus rate | $2,250 |
WEATHER PAGE EARLUG
Two 2×37 Earlugs at the top of the Weather page. Available Monday through Saturday. Rates include full colour.
| Two 2x37 Earlugs | Sun-Wed | Thursday | Friday | Saturday |
|---|---|---|---|---|
| 1-5x rate | $315 | $330 | $380 | $350 |
| 6x plus rate | $265 | $280 | $320 | $295 |
AT THE MOVIES EARLUG
Two 2×19 Earlugs within the Movie Listings grid. Black and white only. Available Monday through Saturday.
| At the movies Earlug | |
|---|---|
| 1-5x rate | $210 |
| 6x plus rate | $180 |
BILLBOARD ADS
A small space (3×35) high frequency option with full colour at discounted rates. The discount is viable only because the run dates and positioning are at the sole discretion of the Calgary Herald. Billboard ads will be placed on a page that is already running full colour and has the room to accommodate the 3×35 ad space. ROP only.
| - 10 insertions within a 90-day period | $415 per ad |
| - 15 insertions within a 90-day period | $355 per ad |
| - 30 insertions within a 90-day period | $290 per ad |
RECRUITMENT
- Minimum Career ad size 2×35
- Special positioning rates Page 1: 20% surcharge Page 2 or 3: 15% surcharge Within the first 5 pages: 10% surcharge
- All Recruitment rates are commissionable (gross) for accredited ad agencies.
- Penalty for late cancellation.
- For information on our semi-annual Career Fairs, Appointment Notices, Recruitment Special Features, Employer Branding Profiles or Online Recruitment advertising please call (403) 235-7388 or ask your Recruitment Advertising Sales Representative.
- For information on placing an ad in the Working Section please call (403) 235-7388 or ask your Recruitment Advertising Sales Representative.
BOXING DAY
Friday rates apply to all December 26 (Boxing Day) advertising regardless of the actual day of the week.
BANNER ADS
- Positioned along the bottom edge of the page (except the section front hanging banner – see page #4).
- A1 front page banner, 10×30, regular line rates plus 20% mandatory surcharge and full colour rates (B&W not available).
- Section front banners, 10×40, regular line rates plus 10% mandatory surcharge and applicable colour rates (B&W is available).
- Second “A” section front banner, 10×80 available on Friday and Saturday only. Regular line rates plus 10% mandatory surcharge and applicable colour rates (B&W is available).
- Driving section front banner, 10×80, Friday only. Regular line rates plus 50% mandatory surcharge and applicable colour rates (B&W is available).
- The following banner positions are at regular rates:
- AutoFocus, Wednesday 10×25
- Body & Health, Mon. – Wed. and Fri. 10×40 to 10×80 B/W
- Herald Energy, Tues. – Sat. 10×40 to 10×60 B/W
- Inside Business, Mon. – Sat. 10×40 B/W
- Seasonal options: Golf & Gardening 10×40
- Sports Stats page, Mon. – Sun. 10×20, 10×40 B/W
- Stock pages 2 through 5, Tues. – Sat. 10×20, 10×40 B/W
- Bill Brooks’ Calgary, Sunday, Two 10×25 attic ads and two 10×40 banners
CLASSIFIED ADVERTISING
FREQUENCY DISCOUNTS
Available for Classified liner ads only. Ads must run the full number of consecutive days to achieve the frequency discounts listed below.
- 4 consecutive days at 20% off regular rates
- 7 consecutive days at 25% off regular rates
- 30 consecutive days at 30% off regular rates
CLASSIFIED DISPLAY
Classified Display ads are placed as near as possible to the appropriate classification. Classified display ads in colour may be misclassified. Minimum size 1×28, 2×20, 3×30, 4×40, 5×40, 6×40, 7×40, 8×40, 9×40, 10×40.
CONFIDENTIAL BOX NUMBERS
$80 for replies picked up or mailed for 30 days. Phone (403) 235‑7168 for replies. Every effort will be made to forward replies to box holders as soon as possible. We accept no liability with respect to loss or damage alleged to arise from either failure or delay in forwarding replies.
To provide additional reach to advertisers, all classified liner ads (except employment classified) are posted within our online shopLocal website. The ads are fully searchable and this online service is being constantly expanded and refined with buyers and sellers in mind.
Download Display and Classified Rates Here.
