Reach Your Audience
Market Share
Sun readers are already reading the Herald.
Two thirds (60%) of weekly Sun readers are already reading the Calgary Herald.
308,500 Herald readers in Calgary did not see your ad in the Sun last week.
550,500 readers will see your ad in print and online with the Calgary Herald
Source: NADbank 2010 Base: 986,900 Calgary Adults 18+
Circulation
Sources: Calgary Herald – Audit Bureau of Circulations (ABC) Publisher’s Statement for 6 months ended September 30, 2010
Calgary Sun – Canadian Circulations Audit Board (CCAB) Daily Newspaper Audit Report for 12 Month Period Ended December 2009
Circulation
The Herald’s circulation is 168% greater than the Sun’s on weekdays, 150% greater on Saturday, and 73% greater on Sunday.
