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Market Share

Sun readers are already reading the Herald.

60% of weekly Sun readers are already reading the Calgary Herald.
294,300 Herald readers in Calgary did not see your ad in the Sun last week.
524,900 readers will see your ad in print and online with the Calgary Herald.

Source: NADbank 2011. Base: 992,300 Calgary Adults 18+


Sources: *Calgary Herald – Audit Bureau of Circulations Publisher’s Statement for the six months ending March 31, 2012; Average Total Circulation

**Calgary Sun – Canadian Circulations Audit Board for the 12 months ending December 2011; Average Total Circulation Audits for both newspapers include Digital, Sponsored and Non-paid copies.


The Calgary Herald’s readership is loyal and engaged. We have more home subscribers than the Calgary Sun has total circulation. On Mondays to Thursdays, the Herald reaches 72,820 home subscribers – 55,832 more than the Sun’s 16,988 (which is also more than their entire circulation).