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Demographics – Print

The Herald dominates every demographic

251,500 or 48% of the 35-64 year old age group read the Calgary Herald at least once a week.
275,900 or 60% of Calgarians with HHI over $75K read the Calgary Herald at least once a week.

Pop. baseCalgary HeraldCalgary SunMetro24 HoursGlobe & Mail
Total Weekly Readership
(Print)*
463,600353,100197,20087,400134,300
Reach to Calgary Population992,30047%36%20%9%14%
Gender
Male504,80050%58%50%57%56%
Female487,80050%42%50%43%44%
Age
18-24126,80011%11%24%19%16%
25-34218,00017%19%21%18%12%
35-49301,80026%34%26%34%35%
50-64226,40028%23%22%18%28%
65+119,30017%12%7%10%10%
Education
High school Graduate or less249,80022%31%25%36%17%
Some Post Secondary321,20030%38%37%33%20%
University graduate or more404,90047%30%38%30%62%
Occupation
Management/Professional234,40024%20%20%16%35%
Other White Collar179,70020%19%20%14%18%
Clerical/Admin/Support75,5006%8%10%14%3%
Blue Collar117,9009%19%12%16%8%
Household Income
Under $50,000211,40018%21%24%20%12%
$50,000-$74,999209,70023%20%26%27%18%
$75,000-$99,999148,70013%15%12%14%14%
$100,000+422,40046%44%38%39%57%
Home Ownership
Own818,70086%81%78%74%87%
Rent158,70012%18%20%24%12%

*Read at least one print issue last week

Source: NADbank 2011 Base: 992,300 Calgary Adults 18+

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