Specs & Guidelines
File Types & Preparation
Interactive Advertising Bureau Standards & Specifications
Please contact your Postmedia Account Executive if you require further information regarding our Technical Specifications.
| Unit Name | Dimensions | Max file size | Max Frame Rate | Max Animation Length | Notes and Best Practices |
|---|---|---|---|---|---|
| Leaderboard | 728x90 | 40 kb | 30 fps | 30 seconds or less; max 3 loops | Accepted file formats include: .GIF, .JPG, .PNG images,Adobe Flash .SWF, or HTML5Must provide a standard GIF/JPEG image backup file(40 KB or less; some Publishers may offer 60 KB or less for the 300x600 backup) |
| Big Box | 300x250 | ||||
| Half Page (Tall Block) | 600x300 |
Process
How to save creative material
Please label files using the following naming convention:
Language_size_client_campaign_version.filetype (ex. en_300x250_abctowing_summercampaign_v1.swf)
Files uploaded in a compressed format (i.e., zip files) can exceed size parameters; proper naming convention is still required (e.g. en_300x250_abctowing_summercampaign_v1.zip)
Working with Flash creative
- Flash ads should have “clickTag” coded into the creative. Please click here for clickTAG information
- Static back-up image files (gif, jpg, png) are required for all flash files; size parameters still apply
- Creative should always open a new browser window when clicked
- Flash creative can animate for a maximum of 30 seconds or three loops. Refer to IAB specifications above.
How to send creative material
- It is preferred to have files sent in a compressed format
- Upload compressed files to us via our Online Ad Upload Page
