Print This Page

click here for Swerve rates & sizes

Calgary’s most read magazine,
with the city’s most desirable readers!

SWERVE is the city’s most comprehensive entertainment, culture and lifestyle guide, and is distributed every Friday in the Calgary Herald.

More Calgarians read Swerve than Avenue, Western Living, Where, City Palate and Style at Home, Canadian House & Home, Canadian Living and Chatelaine.

Leger Marketing, Feb. 2010

77% of Swerve readers have household income of $75,000+ a year and 55% earn $100,000+.

March 2011 Leger Marketing Omnibus Research

35% of Calgarians read a copy of Swerve in the past month and 27% in the past week.

March 2011 Leger Marketing Omnibus Research

Swerve has been nominated for over 100 national, international and regional magazine awards. We recently won five National Magazine Awards (fifth overall in Canada).

Unique Swerve Opportunities

Advertising spotlight

Use Swervertorials to launch new stores or highlight special events, product offerings or staff expertise.
INVESTMENT: $3,500 (includes interview and original photography, as well as a half-page ad).



Customized messaging on our best stock stitched into Swerve. Opportunity to print additional copies for customer use or additional distribution in the Calgary Herald or through Flyer Force.

Three unique insert positions available per issue:
Centre Stitch: $12,900* (4 gloss pages stitched into the centre of Swerve)
Gatefold: $14,900* (3-inch gloss gatefold flap adjacent to the inside front cover, attached to a 4-panel fold out insert adjacent to inside back cover)
Outsert: $9,500* (4 page gloss brochure 5.75″ x 8.5″ stitched around the outside cover of Swerve).

*Electronic files supplied by client; all special requests will be quoted separately. Firm quotation for 30 days except paper pricing and/or availability.  Pricing includes printing and distribution in Swerve


Swerve Online

swerve online

Calgary’s most read magazine is now the city’s most talked-about website.
The conversations Swerve starts in print are continued online, enriched with extras that go beyond the print experience. Check out Swerve’s original video and audio features, as well as the city’s most comprehensive event listings.