Swerve Rates & Sizes

Print This Page

September 2013 – August 2014

SWERVE – Frequency Rates (all rates include full colour)

click here for Swerve advertising opportunities

DescriptionBooking Size
Columns x Lines
Actual Size
Width x Height
Actual Size
1 - 12x
13 - 25x
26x plus
Full Page with bleed*6 x 16111.25" x 11.5"67p6 x 69p0$5,385$4040$3,230
2/3 Pg Vertical4 x 1476.708" x 10.5"40p3 x 63p3,7702,8252,260
1/2 Pg Vertical3 x 1475.0" x 10.5"30p x 63p3,2302,4251,940
1/2 Pg Horizontal6 x 7210.125" x 5.083"60p9 x 30p10.33,2302,4251,940
1/3 Pg Vertical2 x 1473.292" x 10.5"19p9 x 63p2,6952,0201,615
1/4 Pg Square3 x 725.0" x 5.14"30p x 30p10.31,8851,4151,130
Inside Banner6 x 3010.125" x 2.139"60p9 x 12p101,6151,210970
Gang Banners4 x 456.71" x 3.21"40p3 x 19p3.41,240930745
Mini Block2x493.30" x 3.46"19p10 x 20p9915685550
(full page w/bleed only)
6 x 16111.25" x 11.5"67p6 x 69p07,0005,2504,200
IFC/IBC/Gloss pages*
(full page w/bleed only)
6 x 16111.25" x 11.5"67p6 x 69p06,4654,8453,880
*All full page ads to bleed only

• OBC – Outside Back Cover Full page only
• IFC or IBC – Inside Front or Inside Back Cover full pages only
• Finished (trim) size of product is 10.75” x 11” (64p6 x 66p)
• Full bleed dimensions: 11.25” x 11.5” (67p6 x 69p)
• The live text/image area is 10.125” x 10.5” (60p9 x 63p)
• Full-page ads without bleed should be built to the live text/image area
• SWERVE columns are not the same width as ROP columns

All rates are non-commissionable (net). For commissionable rates gross up by 17.65%. Rates are subject to change without notice.

Booking Deadline – Wednesday 5 p.m., 7 business days prior to publication.
Print Ready Deadline – Friday 12 Noon, 5 business days prior to publication.

Swerve reserves the right to review all advertisements prior to publication.

To provide additional reach to advertisers, all display SWERVE advertising will be posted within our online Shopping Section(some exclusions apply).

SWERVE – Specs

StockGloss: 60lb. heat set44.4 lb. ebrite
Photo resolution/scans300 dpi300 dpi
Separation set-up320% TID-75% Max black-GCR240% TID-85% Max black-GCR
Screen25 Micron Stochastic25 Micron Stochastic
Dot Gain10% Gain20% Gain
Supplied MaterialEither CMYK or RGBEither CMYK or RGB

Download Swerve Rate Card PDF Here.