Swerve Rates & Sizes
September 2012 – August 2013
SWERVE – Frequency Rates (all rates include full colour)
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| Description | Booking Size Columns x Lines | Actual Size Width x Height | Actual Size Picas | 1 - 12x Frequency | 13 - 25x Frequency | 26x plus Frequency |
|---|---|---|---|---|---|---|
| Full Page with bleed* | 6 x 161 | 11.25" x 11.5" | 67p6 x 69p0 | $5,385 | $4040 | $3,230 |
| 2/3 Pg Vertical | 4 x 147 | 6.708" x 10.5" | 40p3 x 63p | 3,770 | 2,825 | 2,260 |
| 1/2 Pg Vertical | 3 x 147 | 5.0" x 10.5" | 30p x 63p | 3,230 | 2,425 | 1,940 |
| 1/2 Pg Horizontal | 6 x 72 | 10.125" x 5.083" | 60p9 x 30p10.3 | 3,230 | 2,425 | 1,940 |
| 1/3 Pg Vertical | 2 x 147 | 3.292" x 10.5" | 19p9 x 63p | 2,695 | 2,020 | 1,615 |
| 1/4 Pg Square | 3 x 72 | 5.0" x 5.14" | 30p x 30p10.3 | 1,885 | 1,415 | 1,130 |
| Inside Banner | 6 x 30 | 10.125" x 2.139" | 60p9 x 12p10 | 1,615 | 1,210 | 970 |
| Gang Banners | 4 x 45 | 6.71" x 3.21" | 40p3 x 19p3.4 | 1,240 | 930 | 745 |
| Mini Block | 2x49 | 3.30" x 3.46" | 19p10 x 20p9 | 915 | 685 | 550 |
| OBC* (full page w/bleed only) | 6 x 161 | 11.25" x 11.5" | 67p6 x 69p0 | 7,000 | 5,250 | 4,200 |
| IFC/IBC/Gloss pages* (full page w/bleed only) | 6 x 161 | 11.25" x 11.5" | 67p6 x 69p0 | 6,465 | 4,845 | 3,880 |
• OBC – Outside Back Cover Full page only
• IFC or IBC – Inside Front or Inside Back Cover full pages only
• Finished (trim) size of product is 10.75” x 11” (64p6 x 66p)
• Full bleed dimensions: 11.25” x 11.5” (67p6 x 69p)
• The live text/image area is 10.125” x 10.5” (60p9 x 63p)
• Full-page ads without bleed should be built to the live text/image area
• SWERVE columns are not the same width as ROP columns
All rates are non-commissionable (net). For commissionable rates gross up by 17.65%. Rates are subject to change without notice.
Booking Deadline – Wednesday 5 p.m., 7 business days prior to publication.
Print Ready Deadline – Friday 12 Noon, 5 business days prior to publication.
Swerve reserves the right to review all advertisements prior to publication.
To provide additional reach to advertisers, all display SWERVE advertising will be posted within our online Shopping Section(some exclusions apply).
SWERVE – Specs
| Spec | COVER | INSIDE |
|---|---|---|
| Stock | Gloss: 60lb. heat set | 44.4 lb. ebrite |
| Photo resolution/scans | 300 dpi | 300 dpi |
| Separation set-up | 320% TID-75% Max black-GCR | 240% TID-85% Max black-GCR |
| Screen | 25 Micron Stochastic | 25 Micron Stochastic |
| Dot Gain | 10% Gain | 20% Gain |
| Supplied Material | Either CMYK or RGB | Either CMYK or RGB |
Download Swerve Rate Card PDF Here.
