Targeting our Audience
Campaigns can be purchased to reach a mass audience by incorporating other sites within the Postmedia network or can be highly specific in their targeting parameters to reach niche audiences (ie. content section, geographic, time of day, domain, etc.).
Network
- ROP (Run of Publishing) includes all 10 Postmedia Network Inc. metro newspaper sites (see below) plus nationalpost.com and financialpost.com
- RON (Run of Network) includes all Postmedia Network Inc. metro newspaper sites, national newspaper sites, community newspaper sites, lifestyle and classified sites plus selected partner sites (myTELUS.com, GasBuddy.com, beyond.ca and clubzone.com)
Metro Newspaper Sites
- Calgary Herald
- Edmonton Journal
- Montreal Gazette
- Ottawa Citizen
- Regina Leader-Post
- Saskatoon Star-Phoenix
- Vancouver Province
- Vancouver Sun
- Victoria Times Colonist
- Windsor Star
National Newspaper Sites
Community Newspaper Sites
Community Newspaper Sites (cont’d)
- Coquitlam Now
- Delta Optimist
- Langley Advance
- Maple Ridge Times
- Royal City Record
- North Shore News
- Richmond News
- Surrey Now
- The Vancouver Courier
- Postmedia Community Publishing
- Van Net – Classifieds
- Alberni Valley Times
- The Pennyworth
- Courier-Islander
- Oceanside Star
- Comox Valley Echo
- Cowichan Valley Citizen
- Nanaimo Daily News
- Westerly News
Partner Sites
Lifestyle and Classified Sites
Advanced Targeting
- Country
- Province
- Area Code
- City
- FSA
- Frequency By Hour
- Frequency By Day
- Frequency By Week
- Frequency By Month
- Time Of Day
- Day Of Week
- Domain
- Operating System
- Web Browser
- Online Service Provider
