- Herald Media Kit - http://www.calgaryheralddigitalmedia.com/mediakit -

Targeting our Audience

Campaigns can be purchased to reach a mass audience by incorporating other sites within the Postmedia network or can be highly specific in their targeting parameters to reach niche audiences (ie. content, geographic, time of day, domain, etc.).



Lifestyle and Classified Sites

Advanced Targeting

  • Behavioural Targeting (over 250 segments)
  • Contextual Targeting (IAB & Inform keywords)
  • Geo-Targeting:
    • Country
    • Province
    • Area Code
    • City
    • FSA
  • Frequency Cap
  • Time Of Day / Day Of Week
  • Domain*
  • Operating System
  • Web Browser
  • Online Service Provider

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